♡ Made by a Mumma who has been there before ♡

About Us

Our Story...

Our little miracles, James and Jack, were born prematurely at 30 and 34 weeks gestation respectively. In 2016 during our stay in hospital with James, Amy quickly noticed that the generic baby milestone cards she had purchased weren't suitable to the NICU journey - we were celebrating the 'small but mighty' leaps of a premature baby, such as weaning off oxygen and graduating to special care. When Amy had her first cuddle with James, the nurse took a photo, gave her a notebook and told her to write it all down - journaling these precious moments helped us to heal and gave us strength at a tough time. From this moment, Amy knew she wanted to create a product that both celebrated and documented the unique story of a baby born too soon. 

After James was born, Amy created the original ‘Premature Baby Milestone Cards’, which have provided comfort to NICU parents worldwide. She continued to develop & source new products which are suitable to the unique journey of a premature baby from hospital to home, and beyond. When Jack was born in 2019, we were able to use and can personally appreciate the benefit of these keepsakes for our little miracles. 

Throughout our experiences, our passion to support and give back to other NICU families has grown! We donate $2 from every sale to 'Running for Premature Babies', and continue to 'pay it forward' and support charities through fundraising. Amy continues to write and blog her experiences of raising her premmie boys, and has created a large online support network and community @miraclemumma. Above all, we have made it our mission to raise awareness of premature birth, to give back, and to ensure premmie parents know they are not alone - we've got your back!

Amy, Scott, James & Jack xx